Cart abandonment is always a painful problem for any store. However, I found some effective ways to solve this issue.
1. Reduce checkout time
Currently, most e-commerce websites are using a multi-step or multi-page checkout process that is out-of-date and unfriendly. Customers must spend more time finishing an order, increasing the chance of leaving the site because of internet connection or dissatisfaction. A research shows that a single one-second delay in loading time results in a 20% down in conversion rate.
Therefore, optimize checkout process is the must-have action for any store. If your website is using Magento 2 platform, you should use Magento 2 One Step Checkout Extension from BSSCommerce to get an optimized checkout process with the advanced features:
One-step checkout process to reduce the wasting time
Order delivery comment
Work with popular payment methods
Compatible with popular themes, such as Porto, Infinit...
Compatible with other BSSCommerce extensions, such as Magento 2 Checkout Custom Fields, Magento 2 GEOIP...
2. Abandoned cart email
This is the most effective way to remind your customers about the cart